SAE February 2025 Event – MGA Research Corp.

What:

MGA Research Corporation: Tour & Presentation

When:

Tuesday, February 18th; 4:00-8:00 PM

Where:

MGA Research Corporation

5000 Warren Road

Burlington, WI 53105

Cost:

  • $40 (NON-MEMBER)
  • $35 (MEMBER)
  • $25 (RETIREE)
  • $10 (STUDENTS)

Registration:

Deadline:

February 13th AT NOON – MAX ATTENDANCE 100

Event Agenda:

  • Registration: 4:00-5:00pm
  • Social Hour: 4:00-5:00pm
  • Tours: 5:00-6:30pm
  • Dinner: 6:30-7:15pm
  • Presentation Q&A: 7:15-8:00pm

About the Event:

MGA Research Corporation Background:

At MGA, our mission is to advance safety and innovation through world-class testing services and cutting-edge equipment solutions. We envision a future where our expertise helps create safer, more reliable products across the automotive, aerospace, and defense industries. This commitment drives us to continuously innovate, adapt, and exceed expectations in every aspect of our work.

Our state-of-the-art facilities and specialized equipment enable comprehensive testing across multiple industries. MGA’s expertise ensures that vehicles and components meet the highest safety standards, such as FMVSS and SAE regulations, helping manufacturers achieve top safety ratings while complying with stringent regulatory requirements. With decades of experience and an innovative approach to testing, MGA is a trusted partner in product development and safety enhancement.

MGA’s story began in 1977, when three engineers from Cornell Aeronautical Laboratory—Patrick Miller, Jim Greene, and Rudy Arendt—combined their resources and talents to establish MGA Research Corporation in Buffalo, NY. From the outset, MGA’s leadership focused on growth and reinvesting in the company, which has fueled numerous expansions over the years. By the end of the 1980s, MGA had earned a strong reputation in transportation safety and is now recognized as a world leader in independent automotive and aerospace testing.

MGA – Wisconsin:

MGA Wisconsin’s history traces back to 1944 when the Nash-Kelvinator Corporation purchased land in Burlington, WI, to establish a vehicle proving grounds. In 1957, Nash merged with Hudson to form American Motors Corporation (AMC), one of the largest American mergers of its time. AMC continued to operate the Burlington Proving Grounds until 1987, when Renault sold its controlling interest in AMC to Chrysler, leading to AMC’s dissolution. Although Chrysler acquired the proving grounds, it primarily used the facility for rentals to component suppliers rather than full-scale operations. In 1988, MGA Research Corporation purchased the site.

Crash testing operations began at the Burlington facility in 1989, followed by the addition of an accelerator sled in 1991. Over the years, MGA – WI expanded its capabilities to support a broad range of testing services, including motorcycle durability and military vehicle corrosion testing. The location’s greatest success came through its independent crash-testing services, culminating in 2014 with the completion of its third full-scale crash facility. True to its adaptive approach, MGA – WI has continuously evolved to meet the needs of emerging technologies. Today, in addition to traditional sled and crash testing, the facility also plays a role in testing for EV batteries, large commercial vehicles, and space applications.

Tour Overview:

The tour will cover three key areas:

  • South Crash Hall
  • Sled Hall
  • Environmental Lab

Crash Testing:

MGA offers comprehensive vehicle crash testing services, with over 35 years of experience supporting automotive safety engineers from early prototypes to final regulatory compliance and consumer ratings. The tour will provide an in-depth look at the equipment and procedures used to safely conduct crash tests, highlighting MGA’s role in advancing vehicle safety.

Sled Testing:

Sled testing simulates the acceleration forces of a crash without requiring a complete vehicle, offering a cost-effective solution for development teams. This method provides accurate and repeatable results for components such as child restraint systems, fuel tanks, and vehicle accessories like roof racks and cargo systems. During the tour, visitors will learn about MGA’s rail sled system and its critical role in pre-crash test development.

Environmental Testing:

MGA has extensive expertise in environmental testing, initially established at our Troy, MI facility and later expanded to sister locations, including MGA-WI. Our Wisconsin facility now provides a broad range of testing services, including temperature and humidity chambers (from reach-in to drive-in), corrosion testing, vibration testing, and battery lifecycle evaluation. These capabilities support manufacturers in ensuring product durability and performance under extreme conditions.

Technical Presenter:

Robert Schnorenberg: MGA – Engineering Manager

Presenter Background:

Robert Schnorenberg is a seasoned professional with a distinguished career spanning business operations, strategy, and leadership. Known for his expertise in driving organizational growth, he has held pivotal roles where he successfully implemented innovative solutions and optimized processes to achieve outstanding results. Schnorenberg excels in managing complex projects, fostering collaboration, and guiding teams through strategic transformations. With a keen focus on operational efficiency and long-term value creation, he has consistently delivered measurable success across industries. Respected for his analytical mindset and ability to navigate challenges, Schnorenberg remains a trusted leader dedicated to achieving excellence in every professional endeavor.

Presentation Topic:

This presentation will focus on the Future of EV Testing and highlight key developments in the industry. We will discuss the unique safety challenges associated with electric vehicles, including the complexities of high-voltage systems, thermal management, and battery integrity during crashes. A detailed look at FMVSS 305a requirements will be included, covering compliance protocols for mitigating electrical shock risk during and after crashes. Additionally, we will review innovations we have observed in EV technology and testing methodologies, emphasizing how these advancements contribute to safer, more efficient vehicles. This overview will help attendees understand the evolving landscape of EV safety testing and MGA’s role in advancing industry standards.

SAE January 2023 Event – Wisconsin Auto Museum Social

January 28 @ 2:00 pm – 7:00 pm

Join us for our January Social with a tour of the Wisconsin Automotive Museum in Hartford. Enjoy their unique collection of 115+ vehicles and displays of automotive artifacts such as gas pumps, signs, license plates, oil cans and other petroliana.

After the tour, join us at The Mineshaft at 4:00 PM for dinner/drinks.

Register today!

Event page: https://milwaukeesae.com/event/wisconsin-auto-museum-january-social/(opens in a new tab)

2020 Letter From the Chairman

Hello SAE Milwaukee Section Members,
I hope everyone had a wonderful summer. For those of you who don’t know me, my name is Dan Lentsch, and I’m the Milwaukee SAE Section Chairman.
I’m currently VP of Engineering for Composite Drivelines in West Allis. Some of my previous positions have been with Bosch, Erik Buell Racing, and Milwaukee Tool. I hold an undergraduate degree in mechanical engineering and a master’s degree in engineering, both from Marquette University. I was president of the Marquette Racing FSAE team during my undergraduate years. Outside of SAE and work, my favorite things to do include endurance racing through Champ Car, boating on lake Michigan, and working out at the Milwaukee Athletic Club.

Unfortunately, I haven’t been able to meet most of you in person yet due to the unusual circumstances of the past year.I look forward to meeting you at a future event!

As we close out the 2020 year for SAE, I’d like to take a look back on what was a unique year. Virtually all in person events were cancelled or pushed out over a year due to the onset of COVID-19. We did our best to keep the board active, by having monthly virtual meetings. We also were able to host a socially distanced car cruise last summer.
Student night for 2020 was a bit different than normal. University teams created videos about their various projects, and we utilized an online ballot/voting system instead of the traditional in person presentations and voting. Congratulations to MSOE for their excellent video and thank you to Milwaukee Tool for being our Marque Sponsor for this event.

Looking forward to 2021, we are planning a number of exciting events. Our first event will be a presentation on the 2021 Ford Bronco at Boucher Ford in Menomonee Falls.
Feel free to contact me with suggestions for future events!

Dan Lentsch
SAE Milwaukee Section – Chairman

SAE May 2019 Event – Snap-on InnovationWorks

What: May 2019 Section Event – Snap-on InnovationWorks

When: Tuesday May 28th, 2019 – 4:30pm -7:30pm

Where: Snap-on, Inc. – InnovationWorks, 2801 80th Street, Kenosha, WI 53143

Cost: $35 (non-member), $25 (member), $20 (retiree), $5 (student)

Registration Contact: Garrett Herning @ (856)-313-0581, sae@c2cintegration.com, or website: Event Calendar for the Milwaukee Section of SAE

Deadline: May 24th at Noon – Max attendance 75

About the Event :
The presentation will include a brief overview of Snap-On including their history and current product line up. Presenters Gary Wollert & John Fuhreck (Both SAE Milwaukee Section Members) will then talk about what has changed in both the business model and product design cycle in the last 10 years? Especially with other tool companies who used to be more of a complimentary tool or non-competitor, who may now be competing on some product lines. Also, automotive technology changes at a very rapid pace and with so many electric vehicles coming out, what effect is this having on product lines? A Q&A session will follow.

About the Tour :
Our host, Patrick Donohue will give us a guided tour of the Snap-on museum and the InnovationWorks facility.  InnovationWorks is the centerpiece of the innovation network at Snap-on. The facility utilizes several distinct areas – each designed to support and enhance a vibrant, user-centered innovation process.

Social media & sharing icons powered by UltimatelySocial